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Information load is a product of the spatial and temporal arrangements of stimuli in the web store. Two major dimensions of information load are complexity and novelty. Complexity refers to the number of different elements or features of a site, often the result of increased information diversity. Novelty involves the unexpected, suppressed, new, or unfamiliar aspects of the site. The novelty dimension may keep consumers exploring a shopping site, whereas the complexity dimension may induce impulse purchases. Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine.

A "Checkout" process follows (continuing the physical-store analogy) in which payment and delivery information is collected, if necessary. Some stores allow consumers to sign up for a permanent online account so that some or all of this information only needs to be entered once.

The consumer often receives an e-mail confirmation once the transaction is complete. Less sophisticated stores may rely on consumers to phone or e-mail their orders (although full credit card numbers, expiry date, and card security code, or bank account and routing number should not be accepted by e-mail, for reasons of security).

Each customer is becoming more interactive, and though online reviews customers can influence other potential buyers' behaviors. In addition, not only those reviews, people more rely on other people's post information about product commends on social media. Backwoods Clothing  There will shows common problems in the past and some solutions or comments of the merchants will be attached for customer reference. They focused on shopping motivations and found that the variety of products available and the perceived convenience of the buying online experience were significant motivating factors.

Subsequently, risk and trust would also are two important factors affecting people's' behavior in digital environments. There are three factors may influence people to do the buying decision, firstly, people cannot examine whether the product satisfy their needs and wants before they receive it. Finally, customer may afraid that they cannot fully understand the language used in e-sales. Based on those factors customer perceive risk may as a significantly reason influence the online purchasing behaviour.

With the quickly separate of the digital devices environment, people are more likely to use their mobile phones, computers, tablets and other digital devices to gather information. In other words, the digital environment has a growing effect on consumer's mind and buying behaviour. In an online shopping environment, interactive decision may have an influence on aid customer decision making.